Yahoo talks up ad-supported gaming

Yahoo has unveiled plans to launch an ad-supported downloadable games service.

The firm promised to offer more than 400 ad-supported games by the end of the year through its Yahoo Games offering.

Yahoo claims that in-game advertising provides advertisers with access to a "coveted demographic" of gamers.

Technology providers Double Fusion and NeoEdge will sell and integrate pre-roll, mid-roll and post-roll video ads into the Yahoo Games catalogue.

Double Fusion will lend its fusion.runtimetm technology and its ad salesforce to enable ad-supported Yahoo games.

Yahoo will also use NeoEdge's NeoARM ad enabling technology along with the NeoAds advertising network and NeoEdge ad sales team to deliver advertising supported casual games.

Paid downloads without advertising will also be available to users on Yahoo Games.

The service will "safely and simply monetise" Yahoo's games offering, according to Kyle Laughlin, head of games at Yahoo.

See also:

Microsoft does not rule out Yahoo buy

Redmond will go back to deal if new Yahoo board is elected  07 Jul 2008

Icahn accuses Yahoo of 'botching' Microsoft deal

Investor issues open letter to Yahoo shareholders  07 Jul 2008

DoJ investigates Yahoo Google deal

Antitrust concerns spark enquiry  03 Jul 2008

Yahoo sheds new light on Microsoft talks

Shareholders offered 'full account of negotiations'  01 Jul 2008

Like this story? Spread the news by clicking below:

 del.icio.us     Digg this     reddit!