Sweden has established a virtual embassy in the
Second
Life online world.
The officially sanctioned embassy is designed to increase the country's
profile among younger users in the web community.
A digitally created building will be based on Sweden's actual embassy in
Washington and run by
Swedish
Institute staff.
"We are constantly trying to reach new groups of people with information
about Sweden," Olle Wästberg, director of the Swedish Institute, told
Associated
Press.
"This is a very simple and cheap way to reach a large group of younger,
educated people who are flooded with information."
Embassy staff will be on call to discuss tourist information, visa
conditions, cultural issues and the country's history.
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