The company behind
Second
Life has taken action against a parody website called
Get
a First Life which uses imagery and costumes from the online game.
But rather than sue the company, Linden Lab has issued a formal letter giving
the site permission to use its imagery for the amusement of others.
Linden Lab said in the letter that Get a First Life is such an obvious parody
that it would be "stupid" to try to shut it down, and that companies which do so
are behaving foolishly.
"Linden Lab objects to any implication that it would employ lawyers incapable
of distinguishing such obvious parody," the letter states.
"Indeed, any competent attorney is well aware that the outcome of sending a
cease-and-desist letter regarding a parody is only to draw more attention to
such parody, and to invite public scorn and ridicule of the humour-impaired
legal counsel.
"Linden Lab is well known for having strict hiring standards, including a
requirement for having a sense of humour, from which our lawyers receive no
exception."
The case is in stark contrast to those launched by the owners of Barney the
Dinosaur, who sent a cease and desist letter to a site describing him as the
anti-christ, and Fox Networks which took action against Agitproperties.com.
In both cases the actions caused a dramatic surge in traffic to the relevant
sites.
Burger King's UK website was flamed grilled by hackers twice today when its front page was replaced with a parody version of McDonald's site. 02 Mar 2001
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