The UK government's flagship information website was taken offline yesterday
The UK government's Directgov website suffered 'difficulties' yesterday
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Government website suffers tech trauma

Being offline is 'toxic' to your brand, says load testing firm

Matt Chapman, vnunet.com 22 Sep 2006
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The UK government's flagship information website was taken offline yesterday after suffering "technical difficulties". 

"We are currently experiencing technical difficulties on the Directgov website but expect normal service to be restored very shortly," a message on the website read. "Please accept our apologies for any inconvenience caused and try again later."

A spokeswoman for Directgov insisted that the site was not taken down for an official reason and was back up later in the day.

"If that was the case then I can only assume it was for a very short period because it is working fine at the moment," she said.

Stephen Davis, managing director of load testing consultancy StarBase, warned that a crashed website is "toxic to any business". 

"Thursday's failure of a key government services portal goes to illustrate that, regardless of size or IT budget, no organisation is immune to catastrophic system downtime," he said.

Davis explained that too many websites deliver an unreliable service because of a lack of stable functionality or performance.

"Once confidence in a site is lost, frustrated users probably won't give you a second chance," he said.

Davis added that too many businesses treat testing as an afterthought, when it is necessary throughout the project life cycle and while the service is live. "Without this, your brand image and business are at risk," he said.

See also:

Atos Origin has been awarded a £46.7m contract for the Government Gateway£46.7m deal for online service delivery  21 Sep 2006
The Department for Work and Pensions has shelved a £140m IT system designed to integrate benefits paymentsDWP shelves benefits integration system after just three years  06 Sep 2006
An online government wiki has been defaced by a number of hackersSwastika pasted onto Defra website  06 Sep 2006
Gartner has dismissed a tightening of security rules for US government agencies as a mere "public relations response"Nothing but a PR stunt, claims analyst  20 Jul 2006
The UK government's websites are unreliable in the level of service they provide, according to a report by an internet performance companyE-Government site in the bottom three  04 Jul 2006
Hand over the keys or it's two years in the slammer  18 May 2006
£52m for High-End Computing Terascale Resource  04 Apr 2006

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