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Salesforce.com IPO aims higher

On-demand CRM supplier holds out for full NYSE listing

Colin Barker, vnunet.com 14 Apr 2004
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Salesforce.com has claimed that its negotiations with the Securities and Exchange Commission (SEC) which have delayed its initial public offering (IPO) by at least a month are part of the normal process.

Part of the delay is because the on-demand customer relationship management (CRM) supplier is aiming for a full listing on the New York Stock Exchange rather than Nasdaq.

According to sources close to the company, Salesforce.com also hopes to secure the ticker symbol 'CRM'.

It was widely hinted that the IPO, announced last December, would take place by the end of March, but it is still stuck in the SEC approvals process.

SEC rules forbid anyone at the company from commenting on the process, but part of the problem is likely to be the business model which Saleforce.com operates.

The company offers pay-as-you-go CRM, paid for as customers use the service. The business model for most software companies means that they receive a lot of money upfront when customers place orders and, subject to certain limitations, can declare it almost immediately.

Salesforce.com only declares income as the service is delivered. This mean that the accounts should give a much clearer picture of the true state of its business.

See also:

Salesforce flotation underlines trend to online deployment for customer relationship management software  30 Jun 2004
Successful first day trading sees 50 per cent jump in CRM vendor's share value  24 Jun 2004
CRM firm's shares should start trading on 23 June  22 Jun 2004
Spring '04 CRM allows non-IT staff to adapt software to suit specific needs  19 Apr 2004
Marc Benioff, chief executive of hosted application specialist Salesforce.com, explains how firms benefit from such services  13 Feb 2004
Hosted CRM provider to make IPO next month  09 Feb 2004
Can hosted software upstart persuade investors to put their money where its mouth is?  22 Dec 2003
Renting online applications is the future of software, says salesforce.com founder Marc Benioff  06 Nov 2003

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