R E L A T E D   C O N T E N T
ADVERTISEMENT

Microsoft and RIM heat up Facebook fever

Giants seek to capitalise on site’s popularity

IT Week Staff, IT Week 25 Oct 2007
ADVERTISEMENT

After weeks of rumours, Microsoft has taken a stake in wildly successful social networking site Facebook. However, the software giant will pay a steep price for the pleasure, doling out $240m for just a 1.6 per cent share.

Microsoft is paying the high price to get exclusive third-party access to selling advertising on Facebook. The investment gives Facebook a paper valuation of $15bn but critics are divided over whether, at this early stage of Facebook's development, Microsoft will get value. Reports had suggested Microsoft and Google were involved in a two-way tussle over Facebook.

Separately, RIM announced Facebook for Blackberry Smartphones as way to optimise the site for BlackBerry users. The application runs natively on devices and lets users have messages and other interactions pushed to them in real time. The announcement comes as many IT managers seek to curb use of Facebook in working hours.

See also:

BEA logoBut awareness of Web 2.0 technologies is still poor, according to BEA Systems  06 Sep 2007
As well as a full qwerty keypad, RIM’s latest handheld offers push email, a digital camera and enhanced media player  03 May 2007
firefox logoMozilla is working on social networking add-ons for its Firefox browser  04 Apr 2007
IBM logoLotus Connections takes lead from MySpace  22 Jan 2007

All Mobile Communications
Tags: Communications

Like this story? Spread the news by clicking below:

Post this to Delicious del.icio.us    Post this to Digg Digg this    Post this to reddit reddit!

Permalink for this story

M A R K E T P L A C E
Sponsored links
F E A T U R E D   J O B S
Berkshire, Berkshire, United Kingdom | EDS
EDS are currently looking to recruit an experienced Core Infrastructure Project Manager to join our Project Management Defence team in one of the following locations: Reading or Bracknell (Berkshire) or Camberley (Surrey). Summary: Within DII ... more >
London, United Kingdom | Shell
Ideas People Wanted - Security Applications and Risk Analyst - London    The Role  Working closely with the Information Security Manager, you'll develop, maintain and document compliance with Shell Trading's information security strategy. Defining, communicating ... more >
London, Haringey, United Kingdom | Haringey Council
PMO Support Officer - Haringey, London - £32,289 - £37,542 pa   Experienced project support officer required by the internal IT services organisation of a London borough council to work within its Programme Management Office ... more >
London, United Kingdom | MI5
Programme Managers - Project Managers -Project Support Staff - Competitive Salary + Excellent Benefits - London   Getting the best out of technology is critical to helping us protect the UK. Join MI5 and use ... more >
More job opportunities