New Look embraces the fashion for Web 2.0

Fashion retailer New Look is trialling online interactive forums in a bid to boost its customer data analysis.

The web community allows the use of interactive tools for visitors to contribute opinions, comment and feedback and is being tested by a select number of users.

By introducing the Web 2.0-style offering, New Look hopes to gain more commercial and actionable insights from customer data.

“We are always looking into new, fresh innovative techniques to give us a better understanding of our customer and this is one of those methods,” said New Look’s customer insight executive Davie Taylor.

“The speed of data capture is important so that we can respond quickly to customer feedback,” said Taylor.

Supplier eDigitalResearch is providing the service.

See also:

Royal Mail online services drive web traffic surge

Web-based parcel tracking among the latest services on offer  01 Aug 2008

WWF moves web site to third-party hosting

The charity hopes to reduce management costs by outsourcing web site hosting  01 Aug 2008

Virgin Wines improves web operations

Wine retailer wants to automate reporting and enable real-time data updates on its web site  15 Jul 2008

Web shoppers more aware of security

But accessibility and attractive design rank higher than data protection concerns  08 Jul 2008

Like this story? Spread the news by clicking below:

 del.icio.us     Digg this     reddit!