Myspace creator buys Pageflakes

LiveUniverse, the social network company run by Myspace creator Brad Greenspan, has purchased Web 2.0 site Pageflakes for an undisclosed sum.

PageFlakes allows users to create personalised homepages using a range of plug-in 'widget' applications. The site will be now be used to offer customised portals for LiveVideo, a combined social networking and video platform.

Full terms of the agreement have not been revealed, but the purchase will be conducted through a combination of cash, shares and several million dollars worth of online promotion, according to LiveUniverse.

"Pageflakes offers LiveVideo and other LiveUniverse sites the ability to blaze new trails in the industry and create even greater opportunities for both consumers and advertisers," said Greenspan, chief executive of LiveUniverse.

See also:

Yahoo joins social networking project

The OpenSocial Foundation will help to create applications for Facebook rivals  26 Mar 2008

Businesses can learn from social web sites

Copying tactics from the consumer world can help shared business projects  14 Feb 2008

Social networking costs UK plc £6.5bn a year

The average worker spends three weeks a year on sites like Facebook, Bebo and Myspace  21 Jan 2008

Business deals still need face to face

One in five would not do business with someone they had not met, says survey  16 Nov 2007

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