Universal has announced that it is
abandoning the practice of embedding digital rights management (DRM) software in
its music.
In a limited trial Universal will strip out the DRM from music sold via some
retailers, including Google,
Wal-Mart, and
Amazon.com. Music sold on
iTunes will still have DRM embedded however.
Universal said: "The experiment will run from August to January and analyse
such factors as consumer demand, price sensitivity and piracy in regards to the
availability of open MP3s."
Analysts are already warning
that DRM in music is ineffective and
Apple
and
Amazon
have already started selling DRM-free songs. EMI is the only other recording
label to dump DRM, with their
band Blur releasing a totally
DRM-free album shortly afterwards.
Universal artists include Amy Winehouse and 50 Cent.
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One million DRM-free tracks available to partners 25 Jul 2007
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